India has to put in place legislation and rules which seek more clarity and transparency from technology companies. Domestic and global companies that use consumer behaviour data to enhance addictive behaviour must be scrutinised and controlled. Currently the intermediary guidelines focus mostly on content management and grievance redressal. However, the underlying software engines that influence online consumer behaviour need oversight, too.
Some US prominent lawmakers have urged the American government to follow suit as it is believed that the short video-sharing app is a major security risk to the country.
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