News for 'IMRB'

GMR Hyderabad Airport, IMRB tie up

GMR Hyderabad Airport, IMRB tie up

Rediff.com21 May 2007

Large proportion of the international traffic is also diverted through other airports due to lack of operational facilities for convenient links through Hyderabad.

Tighter seat belt rules work better for rider safety than alarm: Carmakers

Tighter seat belt rules work better for rider safety than alarm: Carmakers

Rediff.com8 Sep 2022

A strict enforcement of seat belt norms for rear passengers would be more effective than making an alarm go off when people do not belt up, according to officials at car manufacturers. Their comments came a day after Nitin Gadkari, the Union minister for road transport and highways, announced that seat belt alarms would be made mandatory for passengers in the rear seat of a car. "We have taken a decision that there will be a provision that the car seat belt alarm should beep when the rear seat rider is not wearing a seat belt. "We will impose fines if rear seat riders are not wearing seat belts.

71 mn Indians claim to have used Net in 2009

71 mn Indians claim to have used Net in 2009

Rediff.com5 Apr 2010

In a joint report titled Internet in India, IAMAI and IMRB said the number of people who 'claimed' to have used internet in 2009 stood at 71 million.

FMCG slowdown begins to broad-base

FMCG slowdown begins to broad-base

Rediff.com14 Feb 2013

In January, consumer price index-based inflation rose for the fourth consecutive month. It stood at 10.78 per cent, against 10.56 per cent in December.

Online ad market may touch Rs 2,938 cr by March 2014

Online ad market may touch Rs 2,938 cr by March 2014

Rediff.com4 Apr 2013

The online advertising market, comprising search, display, mobile, social media, email and video advertising, has grown by 29 per cent year-on-year to Rs 2,260 crore (Rs 22.6 billion) by March, 2013, the report jointly published by the Internet and Mobile Association of India and IMRB International said.

Social media users in urban India to reach 66 mn

Social media users in urban India to reach 66 mn

Rediff.com12 Mar 2013

Affordable smartphones will help to increase the reach.

India's best cities: Here are the toppers!

India's best cities: Here are the toppers!

Rediff.com14 Dec 2011

Ahmedabad has been ranked as the best mega-city in India.

Seven reasons to do shopping online this Diwali

Seven reasons to do shopping online this Diwali

Rediff.com10 Nov 2012

Not just the product range, even discounts and returns policy are attractive. But there are pitfalls.

Dial 'T' for entertainment

Dial 'T' for entertainment

Rediff.com9 Jan 2012

No wonder, it's raining tablets in India and they are giving a stiff competition to personal computers, notebooks and mobile devices so far as consumption of entertainment by the digital consumers is concerned.

Undeterred by Maggi issue, other product launches double

Undeterred by Maggi issue, other product launches double

Rediff.com6 Oct 2015

There were 52 launches during January-June 2015, compared with 29 in the year-ago period and 32 in 2013.

Consumer favourites: Small packs, discounts

Consumer favourites: Small packs, discounts

Rediff.com30 Jun 2010

Consumers have reduced their purchase basket and are clamouring for discounts. It's not a seller's market, finds out an IMRB retail trade confidence survey.

Rural India hooked to Web

Rural India hooked to Web

Rediff.com13 Apr 2011

The penetration of the internet in rural areas will see an all time high this year.

India's mobile internet users touch 2 million

India's mobile internet users touch 2 million

Rediff.com5 Jan 2010

India has about two million Internet users who access the web through their mobile phones and other mobile devices on an active basis.

Throw your brand ambassador out

Throw your brand ambassador out

Rediff.com22 Apr 2008

In a country that breathes in Bollywood and breathes out cricket, the quickest way to script a successful brand campaign is believed to be an actor's or a cricketer's signature. However, a new survey suggests that celebrity-endorsed campaigns do not influence purchase decisions.

WPP to expand digital ad business in India

WPP to expand digital ad business in India

Rediff.com19 Jul 2007

WPP also plans to introduce 24/7 Real Media, a digital marketing firm, in India and the rest of Asia.

Is the Internet useful? 47% users not sure

Is the Internet useful? 47% users not sure

Rediff.com28 Jan 2009

An on-going survey, conducted by market research company IMRB International and the IMAI, noted that, as on September 30, 2008, India had 45.3 million active Internet users. Active Internet users are those who use the Internet at least once a month. Besides the lack of awareness of the Internet in India, the survey also found that the other barriers to its use included high charges by cybercafes, high cost of Internet access at home and accessibility to cybercafes.

TAM to set up radio tracking division

TAM to set up radio tracking division

Rediff.com28 May 2007

Television Audience Measurement Media Research, in association with Nielsen Media Research and IMRB International, is set to launch a new division, Radio Audience Measurement to track radio listenership.

Cyber-cafes favoured access point for Internet

Cyber-cafes favoured access point for Internet

Rediff.com14 Dec 2007

Although the percentage of users accessing Internet from schools has gone up from 6 per cent to 7 per cent in 2007, the figure continues to be discouraging considering the fact that schools could become the first access point for young new users between the ages of 8 and 12. The report also found that the preference for access points was determined by the age and professional background.

Online users spin a web for advertisers

Online users spin a web for advertisers

Rediff.com11 Mar 2008

According to a survey conducted jointly by the Internet and Mobile Association of India and IMRB, the consumer Internet market is growing at 30 per cent and this is lucrative enough for Microsoft and Google, with each trying to outdo the other. The 38.5 million Internet users, according to an IAMAI study, have become the prime target for numerous advertisers clouding the web. Recently, Microsoft launched the platform in India with four leading publishers.

FMCG product launches hit a record high

FMCG product launches hit a record high

Rediff.com7 Dec 2007

The first 10 months of this calendar year saw the launch of 251 new products (223 variants and 28 brands) against 191 (173 variants and 18 brands) in the same period last year, according to a study by research firm IMRB.

India's internet user base @ 46 mn

India's internet user base @ 46 mn

Rediff.com5 Dec 2007

The report notes that growth of internet users is primarily driven by the number of people, who have the know-how, use a computer unaided has grown to 65 million from 15.8 million in 2000. Besides, 70 per cent computer literates have used the internet some time or the other in their lives.

India's online gaming worth Rs 21 crore

India's online gaming worth Rs 21 crore

Rediff.com4 Apr 2007

The online gaming industry in India is worth Rs 21 crore (Rs 210 million), according to a report published by IMRB International on behalf of the Internet and Mobile Association of India (IAMAI).

India, a global hub for fake auto parts

India, a global hub for fake auto parts

Rediff.com19 Sep 2007

Rapid growth in the automobile industry has seen the market share of fake spare parts more than treble from 12 per cent to as much as 37 to 47 per cent in the past seven years.

Indians splurge more on style & fun

Indians splurge more on style & fun

Rediff.com14 Nov 2005

India has 37 million Internet users

India has 37 million Internet users

Rediff.com20 Sep 2006

Value-added services to rule mobile markets

Value-added services to rule mobile markets

Rediff.com3 Jan 2007

Commenting on the study Subho Ray, president, IAMAI, said, "This is the first attempt to get an estimate of this market and we are hopeful that the MVAS industry with now get the required attention from the government and the industry."

Infosys, RIL India's most respected firms

Infosys, RIL India's most respected firms

Rediff.com3 Nov 2004

Infosys Technologies and Reliance Industries have emerged as 'India's most respected companies' in a survey conducted by IMRB International, based on a nationwide peer-perception survey.

Cybercafes in India losing lure

Cybercafes in India losing lure

Rediff.com26 Oct 2006

38% Internet users in India clock 8.2 hr a week

38% Internet users in India clock 8.2 hr a week

Rediff.com17 Oct 2006

Around 38 per cent of all Internet users in India are 'heavy users' and on an average spend about 8.2 hrs per week on the Internet, according to the, I-Cube 2006 report by the Internet And Mobile Association of India and IMRB International.

India's e-commerce mart to hit Rs 9,210 cr

India's e-commerce mart to hit Rs 9,210 cr

Rediff.com10 Oct 2007

This segment had an estimated market size of Rs 7,080 crore (Rs 70.80 billion) at the end of 2006-07 and is expected to grow at an average rate of 30 per cent in 2007-08. Among the various businesses, online travel segment leads the pack. It is expected to grow at the rate of 30 per cent and reach Rs 7,000 crore (Rs 70 billion) by the end of 2007-08.

Success stories of India's 'little' giants

Success stories of India's 'little' giants

Rediff.com21 Feb 2017

Armed with deep customer knowledge, low operational overheads, new funding opportunities and help from online marketplaces, the local brand is turning David to every Goliath that steps into its neighbourhood, says T E Narasimhan.

How brands are catching them young

How brands are catching them young

Rediff.com4 Dec 2015

Parents always want to give the best to their children.

Online ad market to touch over Rs 3,500 cr by March 2015

Online ad market to touch over Rs 3,500 cr by March 2015

Rediff.com3 Sep 2014

The online ad segment is expected to grow at a compounded annual growth rate of 25 per cent between FY'2011 to FY'2013.

Indo-Bangla pipeline route finalised

Indo-Bangla pipeline route finalised

Rediff.com11 Dec 2002

Dettol makes a clean sweep

Dettol makes a clean sweep

Rediff.com3 Sep 2015

Dettol is the leader in the anti-septic liquid category.

Survey says BJP to get absolute majority in Delhi polls

Survey says BJP to get absolute majority in Delhi polls

Rediff.com29 Jan 2015

The Bharatiya Janata Party is projected to win 36 seats, the minimum number required to get an absolute majority in 70-member Delhi Assembly, and Aam Aadmi Party is likely to bag 29 seats, according to The Week-IMRB opinion poll.

FMCG market: India picks up but Bharat lags

FMCG market: India picks up but Bharat lags

Rediff.com29 Sep 2014

Household consumption recovered in urban India in May-July but remains weak in rural.

From Samsung to Vivo, all major smartphone cos are keen on Bharat

From Samsung to Vivo, all major smartphone cos are keen on Bharat

Rediff.com3 Oct 2018

As 4G internet completes coverage of the entire country, rural markets have become the primary generator of sales.