Google has challenged a Delhi High Court single-judge bench ruling that held it liable for trademark infringement by allowing competitors to bid on and use the 'Hindware' trademark as keywords in its Google Ads programme. Google argues that keyword bidding promotes competition and is a globally accepted norm, citing previous rulings that allowed the practice. The tech giant contends that the Trade Marks Act does not distinguish between coined and generic words for such infringements.
While Hindware is expecting sale of its air purifiers to double this year, brands like Xiaomi, Blue Star and Daikin, too, are expecting significant rise in sales.
The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the rising trend.
