Stories that are able to multiply effect through word of mouth have a better chance to overcome clutter and cynicism.
Morata, who had scored his first goal for the club in last week's 2-0 win over Villarreal, rose to head home from close range on the half-hour mark following a corner which had been flicked on by Atleti captain Diego Godin.
Antoine Griezmann headed two goals for Atletico Madrid in a 3-1 victory over Levante that kept them on the heels of La Liga leaders Real Madrid on Saturday.
Atletico Madrid coach Diego Simeone rates Antoine Griezmann as one of the top three players in the world and says the forward owes it to his ability to work hard and the willingness to listen.
News of all that's transpired on and off the football field
Sevilla clinched a sixth Europa League title with a roller-coaster 3-2 win over Inter Milan after an overhead kick by defender Diego Carlos deflected by the Italian side's top scorer Romelu Lukaku settled a thrilling contest on Friday.
Portugal captain Cristiano Ronaldo and his Real Madrid team-mate Gareth Bale have been shortlisted for this year's coveted Ballon d'Or award.
Real Madrid secured a 10th European Cup when they snatched a stoppage-time equaliser before extra-time goals by Gareth Bale, Marcelo and Cristiano Ronaldo gave them a 4-1 win over Atletico Madrid in the Champions League final on Saturday.
Suarez spurned the first penalty of the shootout, his effort bouncing off the chest of Peru goalkeeper Pedro Gallese, to complete a frustrating evening for Uruguay's all-time top scorer, who also had a goal ruled out for offside.
Raphael Varane's glancing header and a goalkeeping blunder that gifted Antoine Griezmann a soft goal gave France a 2-0 victory over Uruguay in the first World Cup quarter-final on Friday and a set up a last-four tie with Brazil or Belgium.
The Catalans have kept five clean sheets in their last six games, which bodes well for their title run in.
Their limp performance does not inspire confidence ahead of the visit of the all-powerful Serie A leaders and familiar foe Cristiano Ronaldo.
Real Madrid barged their way back into the Spanish La Liga title race with a 3-1 victory over Atletico Madrid in a feisty derby at the Wanda Metropolitano on Saturday.
Mexico scored twice in the final five minutes to beat Uruguay 3-1 in a pulsating Copa America Group C match in which each side had a man sent off on Sunday.
Uruguay will seek to summon up all their famous defensive spirit in Friday's quarter-final against France to shackle the Europeans' lighting-fast teenage top-scorer Kylian Mbappe.
In the other match of the night, Jamaica 'keeper blunder hands Paraguay 1-0 win
The 28-year-old did not reveal where he would be playing next but widespread reports in the Spanish media said he would be joining Barcelona.
World champions France had eight players, one less than former holders Spain, in international players' association FIFPro's 55-name shortlist for its World XI of 2018 award.
City's Guardiola defends Mendy after COVID protocol breach.
Atletico Madrid coach Diego Simeone is renowned for his wild touchline antics but a shrewd tactical move with a triple substitution swung Wednesday's Champions League game against Juventus firmly his side's way.
Arsenal manager Arsene Wenger was sad and frustrated after missing out on the Europa League final following Thursday's 1-0 defeat at Atletico Madrid in his last European game in charge of the London club.
The US Supreme Court has dismissed a petition by a California athiest challenging the oath of allegiance, on a technicality.
Atletico Madrid cruised to a 3-0 home win over Real Sociedad on Tuesday to close the gap behind La Liga leaders Barcelona to five points.
Lionel Messi's triumphant Argentina comeback has been tempered by a hint he may not be fit to play in Tuesday's World Cup qualifier in Venezuela. Messi, who had gone back on his decision to quit the team following their Copa America final defeat in June, scored the only goal in a 1-0 home win over Uruguay on Thursday that sent Argentina to the top of the South American group. However, the Argentina captain said he had a groin pain and had to think about his fitness at the start of a busy season for his national side and his club Barcelona.
Goalkeeping howlers have been scarce at the World Cup but Fernando Muslera's mistake proved fatal for Uruguay in their 2-0 quarter-final defeat by France on Friday just as much as a brilliant stop from Hugo Lloris kept his side ahead.
News of all that's transpired on and off the football field
From being a single store in Delhi, The Shop is now in Bengaluru, Mumbai, Kolkata, Coonoor and Noida.
Cristiano Ronaldo struck twice as leaders Real Madrid subdued Eibar 4-0 on Saturday while Lionel Messi set a La Liga record of 253 goals with a hat-trick in second-placed Barcelona's 5-1 rout of Sevilla.
Manchester City beat Dynamo Kiev 3-1 during their UEFA Champions League round of 16, first leg match in Kiev on Wednesday.
European champions Portugal came up against a superior version of themselves as they were knocked out of the World Cup by Uruguay on Saturday. Although Uruguay forward Edinson Cavani and Portugal's Cristiano Ronaldo will grab the headlines -- the former for his two brilliantly goals and the latter for what could well be his World Cup farewell -- Uruguay owed their 2-1 win to a superb all-round performance.
Two years on from their defeat by Real Madrid in the Champions League final, Atletico Madrid are back on the same stage against the same rival - wiser and determined not to be haunted by the memories of Lisbon.
Uruguay sealed their spot at the 2014 World Cup finals after a goalless draw at home to Jordan in the second leg of their intercontinental playoff on Wednesday saw them advance 5-0 on aggregate.
Lionel Messi created a goal and scored another as Barcelona came from behind to beat struggling Rayo Vallecano 3-1 at home on Saturday and stay seven points clear at the top of La Liga.
Ibrahimovic was forced off with a muscle problem with 11 minutes remaining, and the Swede was pictured sitting on the bench with an ice pack strapped to the back of his left leg.
Lionel Messi came to Barcelona's rescue for the second time in a week by snatching a late winner to give his side a barely deserved 2-1 win at Atletico Madrid on Sunday which provisionally took the champions top of La Liga.
Luis Suarez scored an equaliser and was just wide with what could have been a spectacular winner as Uruguay were held to a 3-3 draw by Costa Rica in a friendly.
Cristiano Ronaldo and Lionel Messi will resume their perennial battle to be crowned the world's best footballer after they headed the shortlist of 30 players for the 2016 Ballon d'Or announced on Monday.
Barcelona, Atletico Madrid and Real Madrid resume a nail-biting La Liga title race on Saturday after all notched up victories on Wednesday. Leaders Barcelona, who ended a four-game winless streak by hammering Deportivo La Coruna 8-0 away from home, host struggling Sporting Gijon on Saturday. Atletico battled to a 1-0 win at Athletic Bilbao to stay level on 79 points with Barcelona, who top the table with a superior head-to-head record and host Malaga. Real stayed one point behind their title rivals after beating Villarreal 3-0 and are expected to be without top scorer Cristiano Ronaldo for their visit to struggling neighbours Rayo Vallecano. The Portuguese forward was unable to finish the game against Villarreal after suffering cramp in stoppage time but eased concerns he had suffered a serious injury.
Atletico Madrid's troubles away from home continued when they were held to a goalless draw at Alaves on Saturday, dropping points on the road for a second consecutive week and losing Uruguay international Jose Maria Gimenez to injury.
Barcelona coach Luis Enrique said he was shocked by the wild knee-high challenge on world player of the year Lionel Messi that triggered a straight red card for Atletico Madrid's Brazilian defender Filipe Luis on Saturday. The coach, whose side won 2-1 at home to go three points clear in La Liga, protested angrily on the touchline after the left back's studs-up tackle against the Argentine forward shortly before half time. "Did you see my reaction? Then you can imagine what I was thinking. It shocked me but I am not going to go into details about it," he told a news conference at the Nou Camp.