A private hospital in Meerut has come under scrutiny after the family of a two-and-a-half-year-old boy alleged that the staff at the emergency ward of the facility applied Fevikwik, an industrial adhesive, to his bleeding wound, notwithstanding the parents' objections.
The new campaign is aimed at broadening the brand's appeal
Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand.
Piyush Pandey retiring? I'm not going anywhere, says O&M's South Asia executive chairman.
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