Kishore Biyani's Future Group will hive off its electronics business into a separate company, as continued promotions and increased competition are taking a toll on its margins.
Big retailers say the events work, but others aren't sure.
Besides Ezone, Future Group operates other retail formats like Pantaloons, Big Bazaar and Brand Factory.
From the stock perspective, though, even as all the 10 analysts polled by Bloomberg have a 'buy' recommendation on FRL, their target price of Rs 535 suggest most of the positives are already priced in.
The store launches same-day delivery for its site, though analysts say others have eroded its headstart in the brick and mortar format.
"Online portals are also bleeding heavily and have huge accumulated losses. There is pressure from investors to cut down on discounting."
Kishore Biyani met Jeff Bezos, the founder and CEO of Amazon, in Delhi last week and "discussed many things like the macro environment and the prime minister"
Local traders are evaluating other options rather in FDI.
Portal to be launched in three months, says Future Group's Kishore Biyani
Future Group said customer acquisition costs, fulfilment costs and other expenses in e-commerce add up to 50 per cent of overall business costs, making it unviable
He's betting big on small stores to help him reach 10 million households by FY21, report Abhineet Kumar and Raghavendra Kamath.
Industry body to write to commerce ministry, seek regulation for e-tailers.
T E Narasimhan/Business Standard reports from Chennai on how the Future group plans to shore up its small store network in the South.
Festive season is the mainstay of most brick and mortar retail chains.
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