Campa is set to take on its competition, which pushed it out of the aerated drinks business in the late 1990s, but this time with a new owner - Reliance Industries. Campa's entry comes at a time when aerated drinks as a category is already saturated. But experts say this could give rise to competition in the segment, eventually causing the space to grow.
60-plus men and women who live independent lives are becoming the cynosure of ad men's eyes.
A confident, assertive single woman is finding her way into popular advertising narratives.
IFFCO is reaching out to the young Indian urban professional.
