The Japanese brand AKAI has rolled out its latest Google TV collection in India, offering screens in 32-inch, 43-inch, and 75-inch sizes. Prices begin at just 13,990, making it an attractive choice for budget-conscious viewers seeking smart entertainment.
The 19 inches LED TV is equipped with latest features and weighs around 3.5 kgs, the company said in a statement.
The company has entered into a brand licensing agreement with Global Brands Enterprise Solutions, a firm promoted by Chinese white goods player Haier's former India head Pranay Dhabhai.
The company is also considering foraying into IT, telecom and power segments soon. "Akai's annual sales (before its exit from India) was around Rs 275 crore (Rs 2.75 billion).
In the late 1990s, Japanese electronics brand Aiwa tied up with a maverick entrepreneur, Kabir Mulchandani, to sell its consumer electronic products. Founder of Baron International, Mulchandani, all of 26 at that time, had already disrupted the television market through a tie-up with another Japanese player, Akai. With a strategy that relied on heavy discounts, exchange offers and freebies, Akai was selling in huge volumes.
In a slowing Indian market, where intense competition is already squeezing margins, this is evidence of another pressure that consumer electronics firms are dealing with.
As Videocon expands its presence in consumer durable retail, the company has followed it with the launch of its private label under the Next brand.
LG, Samsung have put their stamp of leadership on the electronic goods market with good customer care & high-end technology.
Tehseen Poonawalla, a gay rights and social activist, besides being a supporter of the Congress party, on Tuesday said that irrespective of the Supreme Court's ruling on Section 377 of the Indian Penal Code, which criminalises sexual activities "against the order of nature", arguably including homosexual acts, he would plead with the Apex court to legalise gay marriage.
It is not without reason that Japanese consumer electronics companies such as Sony, Panasonic, Hitachi, Daikin and Sharp are investing significant sums in India.
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