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'It pays to build brands'

Suresh Ramanathan teaches consumer behavior and advanced marketing strategy at the Graduate School of Business, University of Chicago. Before leaving for the US 10 years ago, Ramanathan worked with......

Small brands big on Internet advertising

Increased spending by smaller brands will propel the internet to a greater share of advertising spend this year than the worldwide posters and outdoor sector, according to forecasts by......

Advertisement slump worries agencies

Media-buying and advertising agencies are a worried lot. The last quarter was bad for them with overall advertising, across all media, dipping by 10-20 per cent. Some of them fear that if the......

Ad industry to at grow 61% by 2010

After witnessing an average growth rate of only 12-13 per cent over the last three years, the Indian advertising industry is set to grow 61 per cent by 2010 with advertising spend climbing to Rs......

E-commerce ad spends to beat HUL's in a year

A handful of e-commerce players will likely upset the pecking order of the country’s largest advertisers in a year. Thanks to the media blitzkrieg by players such as Jabong, Myntra, Snapdeal,......

Zenith Optimedia

News for Zenith Optimedia

'It pays to build brands'

Small brands big on Internet advertising

Advertisement slump worries agencies

Ad industry to at grow 61% by 2010

E-commerce ad spends to beat HUL's in a year

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