News for '-zenith-optimedia'

'It pays to build brands'

An interview with Suresh Ramanathan, teacheer, consumer behavior and advanced marketing strategy at the Graduate School of Business, University of Chicago.

Advertisement slump worries agencies

Media-buying and advertising agencies are a worried lot. The last quarter was bad for them with overall advertising, across all media, dipping by 10-20 per cent.

Small brands big on Internet advertising

Ad industry to at grow 61% by 2010

The Indian advertising expenditure is doubling every four years primarily dominated by spends on television and print campaigns.

E-commerce ad spends to beat HUL's in a year

Spends by e-commerce players have now touched Rs 1,000 crore.

Indians still flock to e-tailers despite several glitches

On Tuesday, while several consumers took to social media to share their grievances about the Snapdeal site crash, many others said they visited the website to either compare prices or for window shopping.

E-commerce to drive advertising spend this festive season

E-commerce, Rs 1,000 crore (Rs 10 billion) as an advertising category, is expected to bring at least Rs 200 crore (Rs 2 billion) in ad spending next month, when there would be both Dussehra and Diwali.

E-commerce, start-up boom swells India's advertiser base

In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.