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How Nestle got Japan to drink Coffee

Japan today imports 500,000 tons of coffee annually.Barely 60 years earlier, it was a market that hardly sold a cup!Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle. IMAGE......

The Junk Food Conundrum

Should junk food be sold in Indian schools? Dinesh C Sharma on the Delhi high court case, the outcome of which will impact millions of school children in urban areas throughout the country In the......

Inside story: What goes into a packet of Maggi

From farm to kitchen: Nestlé reveals the secret behind the production of Maggi.Arnab Dutta reports. Photograph: Shailesh Andrade/Reuters Whether in lunch boxes or during a late......

Celebrity endorsement becomes a risky business

The call to make brand ambassadors accountable has rattled filmstars and sports stars. Image: The phenomenal rise in activism, especially on the social media, has made celebrity endorsement a......

Will Maggi succeed in recreating the old magic?

One aspect of reviving trust will be getting fresh brand ambassadors Five months after it was banned, Maggi noodles is back on shop shelves. As Nestle India prepares for a nationwide launch of the......

Lessons Nestle must learn from its big mistakes

Every new episode seems to simply reinforce Nestle's inherent inclination to put up the walls and hunker down. Image: Nestle needs no lectures or prescriptions on managing food crises.......

Celebrity endorsement deals will be under more scrutiny

Apart from celebrities embracing and discarding brands frequently, you might also see them becoming more responsive to consumer concerns about the brands they endorse, notes Alokananda Chakraborty.......

How the Women in Blue make India proud

The celebrations after the 2017 World Cup went on for the next few months.But there was one question that the Indian cricketers failed to respond to in their interviews. 'What was their next......

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World Instant Noodles Association

News for World Instant Noodles Association

How Nestle got Japan to drink Coffee

The Junk Food Conundrum

Inside story: What goes into a packet of Maggi

Celebrity endorsement becomes a risky business

Will Maggi succeed in recreating the old magic?

Lessons Nestle must learn from its big mistakes

Celebrity endorsement deals will be under more scrutiny

How the Women in Blue make India proud

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