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What's the real value of a Facebook 'like'?

How does one measure the value of a 'like' in terms of two specific metrics, brand affinity/preference and brand purchase intent/loyalty?S Swaminathan's insight. IMAGE: Branded content, which is......

5 tips to create a great new brand

For over twenty something years I've been a hired gun to help companies create and build brands, which is great fun. And yes, while I've been on the executive team in many cases, I rarely shared......

Denied US visa, Indian archers withdraw from Youth C'ship

File photo of an Indian archer. Photograph: Lintao Zhang/Getty Images Livid after 21 members of its 31-strong team were denied US visas, the Archery Association of India decided to withdraw from......
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Man booked for passing inappropriate comments, casteist slurs against Dalit wom...

Man booked for passing inappropriate comments, casteist slurs against Dalit woman gurugram Updated: Apr 24, 2020 23:21 IST HT Correspodent A man... ...

https://www.hindustantimes.com/gurugram/man-booked-for-passing-inappropriate-comments-casteist-slurs-against-dalit-woman/story-cRyX0P3OM9Cxlzqf0pVp9K.html
Mexican men confront machismo culture in therapy to combat violence against wom...

Mexico is suffering from a femicide crisis, with 10 women murdered every day, and increasingly men are questioning the prevalent male chauvinism --... ...

https://www.hindustantimes.com/sex-and-relationships/women-s-day-2020-mexican-men-confront-machismo-culture-in-therapy-to-combat-violence-against-women/story-zOsUfbFdle6QCY9q2CPVqL.html

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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