Wagh Bakri Tea Group executive director Parag Desai died at a hospital in Ahmedabad while being treated for severe brain injuries suffered after a fall, a senior company official said on Monday. Desai, 50, suffered severe brain haemorrhage after falling on a hard surface while going for a walk outside his residence on the evening of October 15, the official said. "Desai fell and suffered a brain haemorrhage, and fainted.
Gujarat-based tea major will run a Rs 2-cr roadblock on Hindi and regional news channels.
Packaged tea consumption in India has been under pressure due to inflation across the consumption basket coupled with higher tea prices. This is forcing tea drinkers to downtrade, especially in rural areas. Milk prices have also gone up and this has impacted tea consumption along with delayed winters in the north, companies have said. NIQ (formerly known as NielsenIQ) data shows that the packaged tea category grew around 4 per cent in value and volume terms in 2022 compared to 2021.
Tata Cha cafes hope to create a feel of a roadside tea cart, casual college canteens, old Irani cafs and even the chai joints encountered on journeys through the Indian countryside.
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