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M-commerce: The next big marketing opportunity

With smart data-led mobile marketing, companies can reach out to the right target consumer with relevant offers, says Dippak Khurana. The journey of a mobile device has seen an incredible growth......

Why Facebook made WhatsApp free

WhatsApp is the factory where data gets collected for Facebook. And, the cost of that data collection is insignificant as against the monetisation happening on the Facebook platform In February......

Ratan Tata joins IDG Ventures in advisory role

Ratan Tata has emerged as a major venture capital investor since his retirement. Iconic business leader Ratan Tata is taking the mentor's role at technology venture capital firm IDG Ventures India.......

India ranks second among app-fraud countries

At 29, Germany has the lowest score. Even as India is on its way to becoming an app-first economy, it has been ranked second in a click-fraud index by Apsalar, a global platform for mobile data......

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Vserv

News for Vserv

M-commerce: The next big marketing opportunity

Why Facebook made WhatsApp free

Ratan Tata joins IDG Ventures in advisory role

India ranks second among app-fraud countries

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