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Business

Make in India, BMW's mantra to cut cost & grab marketshare

'Localisation saves a lot of time and cost for them. Keeping an eye on a long-term market, this is the best way these car-makers can build momentum for their brands.' This is the way every global...

Localisation making luxury cars affordable

Image: Dr Ian Robertson, of the BMW Board of Management, speaks next to the M6 Series Gran Coupe at the North American International Auto Show in Detroit, Michigan. Photograph: James...