South Korean carmaker Kia was on Tuesday declared the top mass-market performer in the overall customer experience index (CEI), an annual survey done by the Federation of Automobile Dealers Associations (Fada) to assess and quantify customer experience across 97 parameters related to sales, product, and after-sales quality. Fada conducted this survey in collaboration with consulting firm Frost & Sullivan, with a sample size of 8,685 respondents.
'India is the sixth-largest market for the Kia Corporation, and contributes 8 to 9 per cent to our global sales.' 'We are eyeing 10 per cent market share over the next few years depending on customer demand and new product innovations.'
Automaker Kia India is looking to strengthen its product portfolio as it gears up to introduce a multi-purpose vehicle (MPV) in the country in the first quarter of next year, as per a top company official. The company, which currently sells three products in India -- Seltos, Sonet and Carnival -- is all set to globally unveil its fourth model, a multi-purpose vehicle (codenamed KY), on December 16. While the global showcase would happen next month, the actual market launch of the model would take place later in the January-March quarter.
Close to 60 per cent models that Kia sells in India are top trims of the models. In line with its global strategy, the India arm of South Korean major Kia has dropped 'Motors' from its name. This is to reflect the transition from an automaker to a provider of advanced and eco-friendly mobility solutions, the company said. With a new brand identity and slogan, the fourth-largest car maker in India by sales aims to accelerate growth and strengthen its premium positioning.
Major automakers, including Maruti Suzuki, Hyundai, Tata Motors, Mahindra & Mahindra, Kia, Toyota and Honda, on Thursday reported healthy growth in passenger vehicles sales in June, recovering from the disruptions induced by the second wave of COVID-19. The country's largest carmaker Maruti Suzuki India (MSI) posted total sales of 1,47,368 units in June, up from 46,555 units in May. Its domestic dispatches to dealers last month stood at 130,348 units, up from 35,293 units in May, as easing of COVID-related restrictions helped the auto major to dispatch more units to dealerships.
'It says, we are not just an overseas player -- we are Kia India and here for good'
What explains India's love affair with SUVs? They are not exactly "value for money" -- the watchword for brands across segments -- nor always practical. Is it for the badge value? Or the butch imagery associated with SUVs? Maybe both, says Alokananda Chakraborty.
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