Balmain prides itself on being "affordable prestige" as opposed to "luxury prestige"
American watch company Swatch Group is eyeing the Indian film industry with its brand Hamilton, featured in over 300 Hollywood movies.
Apple Inc's iPod upended the music industry, and its iPhone knocked Nokia off its smartphone perch, but Swiss watch makers breezily dismissed warnings that the technology giant's new wristwatch gadget could do something similar to them.
Apple Inc unveiled a watch, two larger iPhones and a mobile payments service on Tuesday as Chief Executive Officer Tim Cook seeks to revive the technology company's reputation as a wellspring of innovation.