Close to 60 per cent models that Kia sells in India are top trims of the models. In line with its global strategy, the India arm of South Korean major Kia has dropped 'Motors' from its name. This is to reflect the transition from an automaker to a provider of advanced and eco-friendly mobility solutions, the company said. With a new brand identity and slogan, the fourth-largest car maker in India by sales aims to accelerate growth and strengthen its premium positioning.
Kia has entered the Indian market at a time when the domestic automotive industry is facing the worst slowdown in more than two decades.
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