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Rediff Test Drive: The all-new Tata Safari
Is it an old SUV in a new body? Or a new SUV in old body? Rajesh Karkera test-drives the next-gen Tata Safari aka Gravitas and comes away impressed. So it came as a total surprise when......
Tata Motors drives in Gravitas as the new Safari
The new Safari will be built on Tata Motors’ Impact 2.0 design language with OMEGARC, an architecture derived from the D8 platform of the Land Rover, which is the gold standard of SUVs......
How Tata Motors has used birds in its aggressive branding exercise
Be it the name, the design and communication campaign and the engagement processes being imagined between the brand and its buyers, the company is casting its cars in a new mould, reports T E......
From Tata Motors to Kia, auto majors show off the future
Among the cars unveiled at the Auto Expo on Wednesday was Mahindra and Mahindra's e-KUV for Rs 8.2 lakhs ex-showroom Delhi. With a single charge range of 150 km and a 55 min fast charging......
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