Tour operators are turning their attention to the coming football madness, with the World Cup tourney set to kick off in 46 days.
No let up in haze over Europe, expected for five more days
Foreign tourists are postponing their India holiday and there have been some cancellations as well, with trips to the North-East seeing the most adverse impact.
The plan is to charge 30 per cent less. Travel sector executives say if IndiGo is able to do so, it could create a new class of flyers.
Milk booths by Amul and Mother Dairy, a Kumbh phone by Reliance Jio, Dabur's toothpaste dispensers are among the many initiatives by brands steadying for a stint on haloed ground.
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