Openly backing the ISL as the country's elite competition for the first time, the Indian FA (AIFF) said its recommendation was based on the Master Rights Agreement it signed in 2010 with its commercial partners Football Sports Development Limited.
Star India's Hotstar gets 267 million viewers for IPL in first three weeks. The platform has also set a global live streaming record with a concurrency of 12.7 million viewers during the Royal Challengers Bangalore v/s Mumbai Indians match on March 28.
Streaming services like Netflix, Amazon Prime and Hotstar offer attractive price points to the Indian audience. Urvi Malvania reports.
Aizawl FC have threatened to 'fast unto death' after finding themselves in the bizarre position of staring at relegation next season despite winning India's top division title on Sunday.
The country of 1.3 billion is finally waking up to the most popular sport on the planet. Kushal Das, secretary general of the All India Football Federation, has said the country is aiming to qualify for the 2026 World Cup.
A summary of sports events and sports persons, who made news on Wednesday.
An ambitious project to awaken a sleeping giant of Asian soccer looks like confirming Nobel laureate Amartya Sen's famous remark that India pricks up its ears only when comparisons with China are made. With China embarked on a multi-billion dollar mission to become a soccer superpower by 2050, India looks set to follow suit with its own plan to raise its status in the game to match its burgeoning economic power. Come October, India, most famously described as soccer's sleeping giant by former FIFA president Sepp Blatter, will launch a programme to engage more than 11 million children in soccer-related activities.