James became a leading voice in support of the Black Lives Matter movement following the murder of George Floyd in 2020.
India's Test captain and numero uno batsman Virat Kohli has been named as 'Third Most Marketable Sportsperson' in the world ahead of football superstar Lionel Messi, world No 1 tennis player Novak Djokovic in a latest survey published by magazine 'SportsPro'. Kohli is ranked behind NBA's 'Most Valuable Player' Stephen Curry and Juventus' French international Paul Pogba. Incidentally, Kohli is just ahead of golfer Jordan Spieth. Djokovic is 23rd in the list, followed by Messi at 27th and 'Sprint King' Usain Bolt at 31.
British Sports business magazine SportsPro has named Indian cricket captain Virat Kohli as the six most marketable athlete of this year ahead of the likes of sprint king Usain Bolt and football superstars Lionel Messi and Cristiano Ronaldo.
Team India captain Mahendra Singh Dhoni and five-time world champion boxer MC Mary Kom have been rated as the 16th and 38th most marketable athletes in the world by a monthly British magazine that reports on the business and financial aspects of sport.
Cricket, a sport dominated by Britain and former British colonies such as Australia and India, has only once featured in a Games - in Paris in 1900.
Kohli is rated very high on being distinctive, stylish and prestigious.
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