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Shripad Nadkarni

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  • Business

HUL changes strategy to push products

The country's largest fast moving consumer goods company, Hindustan Unilever, is using "out-of-home" aggressively to grow its foods business. Out-of-home means initiatives undertaken beyond just......

McSealed & McDelivered: A tough task

A nice slice of patty wedged in a bun dipped in oodles of mayonnaise and scrumptious cheese. While the recipe might sound simple, burger-selling is serious business. Things were simpler in the......

Can India have cult brands?

What does it take for a brand to achieve iconic status? Has any Indian brand reached the levels of customer empathy as, say, Harley-Davidson, Starbucks and Apple? Anmol Dar, managing director,......

Management gurus on crisis communication

A small, independent not-for-profit organisation takes on the big bad multinationals. The matter dies down -- sort of -- after months of conflicting information, accusations and......

Prasoon Joshi: The 'Thanda matlab Coca-Cola' man

Five years back, this name would ring few bells. But as the Aamir Khan-starrer 'Thanda matlab Coca-Cola' ad campaign made the almost universal rural word for soft drinks a hot catchphrase, it......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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