News for '-saurabh-parmar'

What lessons brands must learn from Tamil Nadu floods

What lessons brands must learn from Tamil Nadu floods

Rediff.com14 Dec 2015

Brands should do something, but it should be done discreetly.

Branding missteps dog Uber

Branding missteps dog Uber

Rediff.com10 Dec 2014

Reports suggest that the police were unable to find any contact of the company's office and had to take a Uber cab to reach the company's training centre in Gurgaon, giving credence to the perception that Uber has grown too much too soon.