An India like no other

Every year, for thousands of years, the Sonepur Mela, transforms a small rural town in north Bihar into a giant fair.Rediff.com's Archana Masih spent a day in the rural fair that once drew......

Celebrity endorsement becomes a risky business

The call to make brand ambassadors accountable has rattled filmstars and sports stars. Image: The phenomenal rise in activism, especially on the social media, has made celebrity endorsement a......