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Prerna Raturi

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How Bisleri reinvented itself

Kinley moved it off the No.1 slot a couple of years ago, but Bisleri's brand recall is eyebrow-raising -- the 38-year-old brand is still generic to bottled water in India, which is worth Rs......

A strategy mistake you MUST avoid

Mergers and acquisitions have helped Nicholas Piramal India Ltd grow by around 35 per cent year-on-year. Clearly, the strategy that has brought us to the top five position in the pharmaceutical......

They aren't CRYing for help!

A child with eyes that reflect only one emotion - hunger. A man with wrinkles and hopelessness written all over his face. A woman's eyes pleading to you to help her survive gender discrimination.......

Indians are richer than you thought

Sitting back in the butter-soft leather seat of her Cessna jet, in which I am a fractional partner, I rummage inside my Louis Vuitton bag for my Sir Henry Tate Mont Blanc pen and sign my sister's......

Will new Dettol strategy work?

If smells bring back memories, chances are that a whiff of Dettol antiseptic liquid will remind most of us of scraped knees and shins, the taste of tears, hot bath water and, of course, the sting......

Top Coverage News


World Test Championship 2023

India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

Here are news, updates and coverage from violence hit Manipur.

IPL 2023

Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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