After the Kerala government declared the coronavirus outbreak as a 'state calamity', as the three positive cases were detected from Thrissur, Alapuzha and Kasaragod, tourism minister Kadakampally Surendran admitted that the sector had suffered a hit. The sector had aggressively launched promotional advertisements in the domestic and international markets after the floods to revive the sector. However, all the efforts took a beating, with mass cancellations of hotel bookings after the outbreak of the infection in the state was reported.