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What's next after 'Acche Din' in 2019?

'It does not appear that the campaign of 2019 will be positive.''It is unlikely that there will be an 'achche din'' style slogan either from the government or the Opposition,' says Aakar......

Devika Bulchandani has shattered the glass ceiling for good

IMAGE: Devika Bulchandani, Global CEO Ogilvy. Illustration: Dominic Xavier/Rediff.com Ogilvy, one of the world's leading advertising agencies, will for the first time have an Indian-origin......

Has Citi 'stolen' its ad idea from Matheno Films?

A film-maker has accused Citi India of 'picking up' his idea for their latest ad. But the bank denies this vehemently and has threatened legal action. Plagiarism is back centre-stage. A......

60-year old, but Fevicol ads are as quirky as ever

Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand. Time was when industrial glue......

Amul, Santoor, Castrol join election frenzy

Brands are turning up the pitch on voter participation, targeting millennial consumers.T E Narasimhan reports. Photograph: Kind courtesy Amul.coop/Twitter Within days of the dates being announced......

Exit Vodafone pug, enter network engineer

The latest ad, done by O&M again, Vodafone’s ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel. A year ago, telecom operator Vodafone had brought its mascot, the......

Lyricist Prasoon Joshi on Delhi 6 and Rahman

Prasoon Joshi, who was in New York recently for the world premiere of Delhi 6, admits that writing lyrics isn't the only challenge he loves while working on movies. He loves to collaborate on the......

India finish in top four as shuttlers, paddlers add to medal haul

India's final tally at the Commonwealth Games read 22 gold, 16 silver and 23 bronze. They placed behind third-placed Canada, which was far ahead with 92 medals (26-32-34). Australia (67-57-54)......

CWG Hockey: India thumped by Australia in final, bag silver

IMAGE: The Indian men's hocke y team with their CWG silver medal on Monday. Photograph: Hockey India/Twitter In one of their worst performances in recent times, the Indian men's hockey team......

Olympics: Mighty Australia humble India in men's hockey

IMAGE: Australia’s Blake Govers celebrates with teammates after scoring during the men's hockey group match at the Tokyo Olympics, on Sunday. Photograph: Alexander Hassenstein/Getty Images......

Sports Shorts: India lose to Australia in final hockey match

IMAGE: Nilakanta Sharma and Rupinderpal Singh registered their names on the score sheet for India. Photograph: Hockey India/Twitter The Indian men's hockey team ended their tour Down Under with a......

IPL 11 promises bigger, better and brighter season

Best vs Best. Tiger vs Tiger.Star India, BCCI team up for a high decibel campaign for the cricket jamboree.Urvi Malvania reports. IMAGE: Actress Jacqueline Fernandez performs during the IPL 9......

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