Is advertising India's next BPO opportunity?

With many firms setting up studios to provide 24x7 support to creative functions across the globe, India's creative reputation becomes critical. Pratap Bose,CEO, Ogilvy & Mather India Our core......

Olympics: India will see 50% rise in ad spend

Thanks to Yash Raj Films' Chak De India, the 2008 Olympics will see a 50 per cent increase in ad spend from India. Traditionally, India spends up to Rs 20 crore (Rs 200 million) on the biggest......

Human-train strikes a chord

Even Ogilvy & Mather's India chief Piyush Pandey, the veteran of many iconic campaigns, including Vodafone's Zoozoo and Fevicol, felt a little caught out when the Indian Railways got in touch with......

Piyush Pandey to head jury at the Cannes Ad Fest

Piyush Pandey, group president and national creative director of Ogilvy & Mather India, will be the president of the Film and Press & Outdoor juries at the Cannes Lions International Advertising......

How Dalmiya revolutionised sports broadcast in India

IMAGE: Jagmohan Dalmiya changed BCCI’s face forever. Photograph: PTI The Board of Control for Cricket in India (BCCI) is the richest cricket governing body in the world, but there was a time......

IPL 11 promises bigger, better and brighter season

Best vs Best. Tiger vs Tiger.Star India, BCCI team up for a high decibel campaign for the cricket jamboree.Urvi Malvania reports. IMAGE: Actress Jacqueline Fernandez performs during the IPL 9......