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The story of Nike in its founder's words

 The inside story of Nike, which began as an intrepid start-up evolving into one of the world's most iconic brands is narrated for the first time by the multinational company's co-founder and chief......

A fitness band from Vishal Gondal to take on gyms

 The Goqii fitness tracker is a wrist band that measures one's steps, calories burnt, distance travelled and even tracks the sleeping patterns.   A fitness tracker that comes for free;......

Nike products to woo women via gyms

 Nike India has found an unusual display space to promote its apparel, footwear and accessories among women. The company has partnered with fitness centres Gold's Gym and Chisel to showcase its......

Is celebrity advertising effective?

 What are the benefits of representing India in the national cricket team? It is an opportunity to compete with the best in the world and pitch one's talent against the best.It is an opportunity to......

Deepika, Serena inspire fans to 'sweat with sport'

 IMAGE: Image: (From l-r) Joshna Chinappa, Shweta Hakke, Rani Rampal, Gabriella Demetriades, Ishita Malaviya, Jaie Bhadane, Deepika Padukone, Naina Mansukhani, Swetha Subbiah, Jyoti Ann Burrett and......

Nike snaps partnership with Armstrong's cancer foundation

 Nike Inc is dropping its partnership with the Livestrong Foundation, the cancer charity founded by disgraced cyclist Lance Armstrong, the latest repercussion from the doping scandal that last year......

Livestrong cancer charity drops Armstrong name from title

 The Lance Armstrong Foundation has formally dropped the name of the disgraced cyclist from its title, the organization said on Wednesday, marking the latest move by the cancer charity to distance......

Nightmares may just be beginning for Jones

 Courteous as always but with her unsmiling face betraying the nightmares threatening to crush her career, Marion Jones completed a fleeting and unsuccessful European visit on Wednesday. The woman......

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