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Brand Wars: Dunkin' says won't compete with Starbucks

Brand Wars: Dunkin' says won't compete with Starbucks

Rediff.com9 Feb 2012

Jubilant Foodworks, the master franchisee for Dunkin' in India, has tweaked the business model of the company based in the northeastern US state of Massachusetts, opting to position it more as a food service brand than a coffee player.