The company plans to launch a full-fledged campaign soon.
Your morning omelet may cost you less in the coming days with the prices of eggs showing a downward trend. Prices of eggs and chicken are bound to fall as the poultry industry expects an increase in supply.
Claiming losses to the tune of Rs 1500 crore (Rs 15 billion) to the poultry industry due to bird flu, National Egg Coordination Committee on Wednesday said the fear was so intense that people were unwilling to accept poultry products even for free.
Farmers in the two states have reportedly begun culling chickens, while the state governments have restricted supply of chicken across their borders.
Mutton is retailing here at Rs 600 a kg, from Rs 500 a kg about a month before. Price of broiler chicken is Rs 150-160 a kg, as compared to Rs 130 a kg earlier.
Weak demand from the poultry sector has resulted in a sharp decline in feed prices too, with both soybean and maize prices falling by nearly 25 per cent in the past two months. The poultry market consumes around half of soybean and maize production in India.
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