Google has surpassed Apple to be ranked as the world's top brand in terms of value.
Every year, BrandZ and Millward Brown Optimor calculate and rank brands based on their global value.
These brands create powerful connections by being meaningful to consumers, and differentiating themselves from others.
The world's leading brands have continued to grow in value despite the current economic uncertainty, according to WPP company Millward Brown's annual BrandZ top 100 most valuable global brands study.
A strict enforcement of seat belt norms for rear passengers would be more effective than making an alarm go off when people do not belt up, according to officials at car manufacturers. Their comments came a day after Nitin Gadkari, the Union minister for road transport and highways, announced that seat belt alarms would be made mandatory for passengers in the rear seat of a car. "We have taken a decision that there will be a provision that the car seat belt alarm should beep when the rear seat rider is not wearing a seat belt. "We will impose fines if rear seat riders are not wearing seat belts.
A software giant has emerged as the world's most valuable brand.
With a brand value of $14.5 billion, the Indian bank ICICI is the first Indian brand to feature in the BrandZ Top 100.
Even in the depths of a dark recession, luxury isn't such a bad place to be.
The shift in consumer buying power towards emerging markets is not only giving Chinese brands a much better chance of breaking out of their domestic market but is also subtly altering how western companies develop and market global brands.
Prime Minister Narendra Modi has pipped Chinese President Xi Jinping to secure the top rank in handling domestic and international affairs in a global survey conducted by a Chinese firm.
That's what happens when it's Dog's Day Out, discovers Hitesh Harisinghani/Rediff.com
The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.
Armed with deep customer knowledge, low operational overheads, new funding opportunities and help from online marketplaces, the local brand is turning David to every Goliath that steps into its neighbourhood, says T E Narasimhan.
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