Since the beginning of the Maha Kumbh last month, many influencers, models and actors have had their brief moment in the sun of virality: model-turned-sadhvi Harsha Richaria, garland seller Mona Lisa, 'IIT baba' Abhay Singh and actor Mamata Kulkarni to name a few.
The Maha Kumbh, billed as the world's largest gathering, concluded on Wednesday after 45 days, with lakhs of devotees taking a dip in the Sangam, the confluence of the Ganga, Yamuna, and mythical Saraswati rivers. Despite a stampede that killed at least 30 people, millions continued to visit the Kumbh, seeking salvation through the ritual bath. The event saw a mix of faith, tradition, and technology, drawing pilgrims and tourists from across the globe.