Laura Ries

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Advertising: Another turn of the wheel due?

The world awaits a creative breakthrough for mobile phone ads, says Ajit Balakrishnan. Illustration: Dominic Xavier/Rediff.com. Advertising in its many forms has long had an uneasy relationship......

'Indian steel industry will grow at about 10%'

2001 was probably the worst year for the steel business in India. Prices were at an historic low, in fact the lowest in 30 years. It was also the time when B Muthuraman took over asmanaging......

Focus on brand building, exhorts Al Ries

Think it in India, make it in China', should be the mantra for all companies wanting to make it big in the global arena, said Al Ries marketing strategist and chairman Ries & Ries.While admitting......

'Infy, TCS are great firms, but. . .'

India may have established its supremacy in information technology with companies such as Tata Consultancy Services, Infosys and Wipro, but on a global scale these companies are far from being......

Global PR experts to converge in Delhi

They are the who's who of the international public relations fraternity from 18 countries. David Drobis, chairman of Ketchum PR Worldwide, Alan Vanderolen, president (Asia Pacific), at Edelman PR,......

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Laura Ries

News for Laura Ries

Advertising: Another turn of the wheel due?

'Indian steel industry will grow at about 10%'

Focus on brand building, exhorts Al Ries

'Infy, TCS are great firms, but. . .'

Global PR experts to converge in Delhi

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