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Laura Ries

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  • Business

Focus on brand building, exhorts Al Ries

 Think it in India, make it in China', should be the mantra for all companies wanting to make it big in the global arena, said Al Ries marketing strategist and chairman Ries & Ries.While admitting......

Advertising: Another turn of the wheel due?

 The world awaits a creative breakthrough for mobile phone ads, says Ajit Balakrishnan. Illustration: Dominic Xavier/Rediff.com. Advertising in its many forms has long had an uneasy relationship......

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