Bharatiya Janata Party's prime ministerial candidate, Narendra Modi, last month urged small traders to compete with foreign retail chains through e-commerce.
E-commerce websites are developing online content in Indian languages.
Ebay India MD Latif Nathani says that Indian ecommerce has a long way to go before catching up with the Chinese market.
The threat may be a decade away, but it has brick-and-mortar sellers rethinking their strategies and banking on the govt to regulate online companies.