Mercedes-Benz, Ferrari, Porsche and Lamborghini are some marquee badges that have introduced track cars to excite hard-core customers who want to push their cars to the limit, says Pavan Lall.
The German luxury automaker has already seen its online traffic increase 10-fold this year. Though that has not always translated into sales, Mercedes-Benz says it is continuing to build on what it calls its "touch-free" experience to stay plugged into its consumer base. Under the used car business, more than 150 cars were sold online in January and February.
In the past four months, launches of luxury and super luxury cars have sped ahead of non-luxury ones.
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