'Once Mohanlal's ever-swelling entourage grasped his enormous worth, once it realized that the innate Mohanlal appeal could be profited from, it set about to exploit, to make uproars, to create the Mohanlal brand.' 'And he wasn't meant to be a brand. He was meant to be an artist, a tireless explorer of the unique seas inside him,' asserts Sreehari Nair.