This follows the industry's dissatisfaction with the current data provider, TAM Media Research, which has allegedly not been able to deliver data on all the 70 million cable and satellite households.
The National Readership Study and the Indian Readership Survey, the two primary readership surveys in the country, may make way for a common survey.
The Trai order is expected to change how consumers pay for cable or DTH services. This will result in disruption within the TV viewing market.
The return of Indian Readership Survey numbers has met with a silent response.
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