Real Madrid and Portugal superstar Cristiano Ronaldo is also known to fans by the shorthand CR7, prompting the company behind his line of sleek underwear to target a Rhode Island man who has trademarked the letter-number combination, according to a new lawsuit.
Former tennis World No 1 Caroline Wozniacki was dropped from an underwear deal after the male counterpart for the brand, Cristiano Ronaldo, became too successful.