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14 images from this year's Wildlife Photographer of the Year contest

It's a wild and brutal world outside and it is evident in this year's Wildlife Photographer of the Year contest. Chosen from almost 50,000 entries submitted from 92 countries around the world,......

20,000 crocs in 37 years: Meet the real Crocodile Hunter

Remember Steve Irwin, the ‘crocodile hunter’?  Well, meet Mick Pitman who puts Irwin to shame. Known as Crocodile Mick, this hunter has caught over 20,000 crocodiles in......

What led to the Bajaj Discover's undoing

Fuel efficiency was the platform that had been built by the market leader in the segment, fun was the Discover domain. By diluting the message, the brand lost its old customers and pushed potential......

A giant leap: From advertising to storytelling

  As the level of competition accelerated, more and more advertising people began to see the need to use entertainment as a vehicle to keep customers watching or reading their advertising.......

Late to the party, Burger King reins in prices

On Sunday, November 9, a store in New Delhi’s upmarket Saket Select Citywalk mall ushered in the first real competition for McDonald’s in the fast-food genre of burgers. Its American......

The man who turned Bajaj around

For Rajiv Bajaj, the 45-year-old MD & CEO of Bajaj Auto, clear brand positioning is key - it is what helped the company turn its fortunes around. In 2008, Bajaj Auto faced one of its worst crises......

Are pension products good for retirement?

Mindshare is an important aspect of marketing. The right positioning of the company, its brands, products and other intangible assets is extremely critical to the success of the enterprise.......

The Matrix of cricket

Inspired by a big corporation's desire, or many big corporations' desires, to control everything, everything from when Australia contrived to lose to India after Indian cricket was rocked by the......

Top Coverage News


World Test Championship 2023

India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

Here are news, updates and coverage from violence hit Manipur.

IPL 2023

Complete coverage of IPL 2023

Sri Lanka's Tour of India 2023

Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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