For BoB, Vijaya, Dena Bank, single brand is the first challenge

If a name does not unify the three, there could be continued clash of identities, which could splinter the brand even before it takes shape, say Abhijit Lele and Nikhat Hetavkar. Illustration:......

Is Jet serious about finding a way out of the crisis?

The airline has failed to address fliers’ fears and has been opaque about the allegations of tax and financial fraud, giving rise to apprehension that Jet may be headed the Kingfisher......

Kia gets ready for Indian ride

The Korean automobile maker plans to carve out a niche for itself in the crowded Indian market with its compact sedans and SUVs. IMAGE: Kia makes an entry into India's crowded car market with a......

India's 10 biggest brands, Tata leads

Tatas’ brand value grows 12% in the past year, far ahead of Reliance and Airtel. Image: Tatas roped in Lionel Messi as global brand ambassador of Tata Motors. Photograph, courtesy: Tata......