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IPL races past rival shows

After initial hiccups, viewership of the second edition of the Indian Premier League (IPL-2) has picked up pace with the cricket carnival having reached midway. The peak ratings, seen mostly in the......

Ad-spot rates at 2005-06 levels

A curb on advertising budgets for television by the large companies and economic slowdown have managed to bring down the prime-time (8 pm-11 pm) ad-spot rates of general entertainment channels......

Sony eyes big ad gains from IPL

Come April 18 and the advertisers will have compelling reasons for diverting their advertising budget from other television channels to Set Max - the host broadcaster of the Indian Premier League......

Hyundai eyes event, sports management

Korean auto major Hyundai is set to diversify its business presence in the country by launching separate divisions through its in-house advertising agency -- Innocean Worldwide. The new segments......

Hyundai to start own ad agency in India

Hyundai Motor India Ltd, is floating its own advertising agency, Innocean, in India. The agency is expected to commence operations next month. It is expected to handle the Rs 50 crore (Rs 500......

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Innocean

News for Innocean

IPL races past rival shows

Ad-spot rates at 2005-06 levels

Sony eyes big ad gains from IPL

Hyundai eyes event, sports management

Hyundai to start own ad agency in India

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