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Inhibit Nirma

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Nirma's new clothes: The journey of detergent brand towards healthcare

 How Hiren Patel, founder Karsanbhai’s son, is reinvigorating Nirma by administering a shot of pharma. Illustration: Dominic Xavier/Rediff.com Nirma’s tryst with the pharmaceutical......

40 years have passed, the Nirma girl still endears

 Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

How Nirma tries to reclaim the golden days of 1980s

 As it loses market share in washing powder, it hopes to catch up with the big cement manufacturers in India with the Lafarge deal Six years since its de-listing from the stock exchanges, Karsanbhai......

All India Rank Review: Tender Must Watch

 All India Rank achieves a fine balance of authenticity and sensitivity in the fine portrayals of its young actors and old, points out Sukanya Verma. I first saw Varun Grover's All India Rank at......

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