How Nirma tries to reclaim the golden days of 1980s

As it loses market share in washing powder, it hopes to catch up with the big cement manufacturers in India with the Lafarge deal Six years since its de-listing from the stock exchanges, Karsanbhai......

40 years have passed, the Nirma girl still endears

Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

Looking for the correct lever

Poor Vindi Banga. For years he's ignored criticism of his high-priced products' strategy, but now that he has slashed prices of top brands like Surf, the same analysts (with a few exceptions) are......