Britannia, which is celebrating its centenary year in 2018, will first look at expanding its dairy and bakery businesses, before turning its attention towards new food categories. The attempt is to become a total foods company, as it eyes a well-rounded presence in the market.
The Rs 1-trillion organised dairy market is dominated by co-operatives in almost every state.
It may be the season for corporate matchmaking but India Inc's record of managing partnerships is far from impressive, says Shailesh Dobhal.
'While dairy farmers are suffering from low prices, consumers are paying a high price for milk.'
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