Sterlite shooting may dent Vedanta's brand image

The brand image, however, may not tarish further as it will have already taken the beating due to consistent injury Recent protests against Vedanta’s Sterlite Copper unit in Tamil Nadu,......

Making the Infosys story extraordinary again

'It was a bellwether brand not just for stock performance but also for its corporate governance. That image of being "holier-than-thou" has taken a beating for sure. The fight between the founders,......

Jenson and Nicholson gets a fresh paint job

A new management at one of India's oldest paint companies looks to revive the dormant paints brand as it readies for a stiff fight with rivals. For readers of a certain vintage, the tag line......

Kingfisher issue: Professional manslaughter or premeditated murder?

  The debacle has unnecessarily sullied the practice of brand valuation, says Ramesh Jude Thomas Last Monday was a late morning. I was knocked over by the barrage of texts and whatsapp......