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Domex Toilet Academy

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Once again! Coca-Cola spins the wheel

  Creating compelling stories defines the company's current advertising and marketing strategy; a master at the art of plugging brands, albeit subtlyTwenty years ago, Coca-Cola, the......

Dettol makes a clean sweep

The brand has gained some 13 million shoppers in the last one year, mostly in Asian markets such as IndiaBritish consumer goods maker RB (earlier Reckitt Benckiser) is in a sweet spot. India, one......

Brands eye big business from cleanliness drive

Image: Prime Minister Narendra Modi launches the Swach Bharat Mission.   The government's new initiative appears to be timely for health and hygiene players, battling low awareness and the......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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