A dominant leader in the volume segment, the company's latest move is designed to strengthen its presence in the value market as well.
Get to know the Befikre girl better!
To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with 30 per cent less sugar.
Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.
Instant noodle from Nestle is not the first food brand in India to have faced a tough time though
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