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How Mondelez plans to boost sales of Brand Cadbury

To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with 30 per cent less sugar. Mondelez India, makers of......

3 economic factors that may impact Gujarat polls

De-scaling of businesses, job losses and subsequent impact on disposable incomes have created negative sentiment among traders, business owners and workers alike, says Abhishek Waghmare. In a few......

Keeping Cadbury relevant: 'Chocolate is not all about sugar'

The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its......

How Cadbury keeps hitting the sweet spot

The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite a stiff fight in this arena.  IMAGE: The premium segment, say experts, is around......

4 brands that hit Rs 100-crore mark in record time

Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.      A year ago when Mondelez India launched the country’s first aerated chocolate......

10 things we don't know about Vaani Kapoor

Get to know the Befikre girl better! She made her Bollywood debut in 2013 opposite Sushant Kapoor in Shuddh Desi Romance and then disappeared! When she re-appeared on the Bollywood......

'Don't harbour dreams of buying a Jaguar with my money. I have other plans'

'The roles I’m getting are of seductive divas and everything in the opposite direction of a jaded housewife trapped in a loveless marriage!' The Lunchbox actress Nimrat Kaur looks ahead.......
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