Chlorophyll Brand And Communications Consultancy

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Now, Swachh Bharat seeks global facelift

The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power Swachh Bharat, which was ranked......

Patanjali noodles riding on Ramdev's marketing

In many respects, Ramdev is also among the busiest FMCG brand ambassadors. At the launch of Patanjali Ayurved's atta noodles on Thursday, Baba Ramdev, yoga guru and co-founder of the company,......

Best ways a brand can reclaim its reputation after a crisis

'The crisis-hit brand needs to react, and react without sounding outraged or angry. ' Image: A pre-emptive communication strategy is a must-have in a firm's arsenal.. Photograph, courtesy:......

Changing your brand logo? Few things that can make or kill business

Is your new logo doing more harm than good? Here's a look at the issues that could potentially derail a redesign exercise, and how to get around them. Image: A wrong strategy can derail a redesign......

40 years ago and now: Not just germs, Dettol fights rivals too

If earlier the germicide had to battle home remedies, now it is other brands How does washing your wound with PCMX sound? It is worth wondering how much the stern name would have taken away from......

The business of being Kareena

It is 5:20 pm on a Monday evening when Kareena Kapoor walks in to Masala Bay at Taj Lands End. The 28-year-old actor, immaculately dressed in a fitted, formal shirt and jeans, which she picked up......

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Chlorophyll Brand And Communications Consultancy

News for Chlorophyll Brand And Communications Consultancy

Now, Swachh Bharat seeks global facelift

Patanjali noodles riding on Ramdev's marketing

Best ways a brand can reclaim its reputation after a crisis

Changing your brand logo? Few things that can make or kill business

40 years ago and now: Not just germs, Dettol fights rivals too

The business of being Kareena

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