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Chlorophyll Brand And Communications Consultancy

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Best ways a brand can reclaim its reputation after a crisis

'The crisis-hit brand needs to react, and react without sounding outraged or angry. ' Image: A pre-emptive communication strategy is a must-have in a firm's arsenal.. Photograph, courtesy:......

Changing your brand logo? Few things that can make or kill business

Is your new logo doing more harm than good? Here's a look at the issues that could potentially derail a redesign exercise, and how to get around them. Image: A wrong strategy can derail a redesign......

40 years ago and now: Not just germs, Dettol fights rivals too

If earlier the germicide had to battle home remedies, now it is other brands How does washing your wound with PCMX sound? It is worth wondering how much the stern name would have taken away from......

India Inc wakes up to ad 'roadblocks'

The term 'roadblock' may derive from offline traffic terminology, but in advertising it means something quite different -- exclusivity in any number of advertisement slots for a single client over......

Tips to tackle the competitor

Think value brands and Nirma springs to mind almost immediately. The Ahmedabad-based detergent brand's growth from a minuscule, one-man operation to a Rs 2,500-crore (Rs 25 billion) company that......

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Coming to India and making

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