Chlorophyll Brand And Communications Consultancy

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Patanjali noodles riding on Ramdev's marketing

In many respects, Ramdev is also among the busiest FMCG brand ambassadors. At the launch of Patanjali Ayurved's atta noodles on Thursday, Baba Ramdev, yoga guru and co-founder of the company,......

Best ways a brand can reclaim its reputation after a crisis

'The crisis-hit brand needs to react, and react without sounding outraged or angry. ' Image: A pre-emptive communication strategy is a must-have in a firm's arsenal.. Photograph, courtesy:......

Changing your brand logo? Few things that can make or kill business

Is your new logo doing more harm than good? Here's a look at the issues that could potentially derail a redesign exercise, and how to get around them. Image: A wrong strategy can derail a redesign......

Now, Swachh Bharat seeks global facelift

The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power Swachh Bharat, which was ranked......

Ads focus on older generation, joint family

A recent spate of advertisements has brought back the concept of the large Indian family, spanning generations, better known as the great Indian joint family. Through the 70s, 80s and even the 90s,......

Chlorophyll Brand And Communications Consultancy

News for Chlorophyll Brand And Communications Consultancy

Patanjali noodles riding on Ramdev's marketing

Best ways a brand can reclaim its reputation after a crisis

Changing your brand logo? Few things that can make or kill business

Now, Swachh Bharat seeks global facelift

Ads focus on older generation, joint family

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