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Ad sector to get big boost from IPL

With the two new Indian Premier League (IPL) cricket teams bringing in Rs 3,235 crore (Rs 32.35 billion) as auction price, advertising agencies and IPL franchisees expect the tournament to give a......

Ads in cyberspace find their mark

The fledgling online advertising industry is expected to grow four-fold by 2014. Marketing guru Philip Kotler has often cautioned that the average company taps a mere 10 per cent of the internet's......

Second IPL innings puts reverse swing on slowdown

The battle for talent among the eight Indian Premier League Twenty-20 franchisees is expected to be restricted to some key cricket stars--former England captains Kevin Pietersen and Andrew Flintoff......

IPL: Now, Mallya bats for rival teams

Vijay Mallya has ensured that his brands do not fall out of Indian Premier League (IPL) viewership, though his team Royal ChallengersBangalore bowed out of the tournament. After RC's series of......

IPL beats soaps in eyeball count

It has already become one of the hottest properties on TV surpassing those of "saas bahu" serials or music game shows if one goes by the viewers response during the first three matches of the DLF......

Cricket Buzz: Stewart wants IPL cut-off date after Surrey lose Curran

IMAGE: Kolkata Knight Riders' Tom Curran celebrates after taking the wicket of Chennai Superkings' Shane Watson. Photograph: BCCI Surrey director of cricket Alec Stewart wants a cut-off date for......

IPL PHOTOS: Chennai Super Kings script another great escape

IMAGES from the IPL match played between Chennai Super Kings and Kolkata Knight Riders in Chennai on Tuesday - SCORECARD IMAGE: Ravindra Jadaja holds his arms aloft as he celebrates with Dwayne......

Azhar slams Rising Pune Supergiants for sacking Dhoni

‘Belittling Indian sporting legends like Dhoni through corporate board rooms is stooping down to the lowest’ IMAGE: Mahendra Singh Dhoni was replaced at the helm with Australia's Test......

IPL 9: The best performances from Week 5

Harish Kotian/Rediff.com picks five performances that took spectators' breaths away in week 9: Five wonderful knocks and one magical spell of bowling. The fifth week of the Indian Premier League......

IPL Auction 2016: The 10 best buys on offer

351 cricketers -- 230 Indians and 131 foreigners -- will go under the hammer in Saturday's IPL auction. Ahead of the bidding, Harish Kotian/Rediff.com lists the top 10 players who could trigger a......

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