More screens, more films, and longer windows will convert to more people watching, assuming they know a film is releasing, points out Vanita Kohli-Khandekar.
A look at the top tweets from your favourite Bollywood celebrities.
'The Maharashtra government diktat is another meddling example in an industry where politics or language has no role to play.' 'Cinema has a universal language. Filmmakers are divided across regions, but united in their passion for films,' says director Suparn Verma.